Chevy "UP" - Commercial
Accurate Staging in association with Make™, has come up with what we believe to be the first of it’s kind. A truly captivating visual; this is ingenuity at it’s finest! We present you “UP”, the Chevy commercial that defied gravity. Standing before you, is approximately 60,000lbs of decked out 20.5” Aluminum black truss rounds, aircraft cable, lighting, and four of Chevys most awarded vehicles.
Everything is suspended down the center of an 80’x80’@75’ tall steel super truss roof on (16) 2-ton motors. The motors funnel down to just 4 rocker beams that link to four shackled points of ¾” aircraft cables in which suspend 5 layered truss rounds, while collectively holding up 4 vehicles in mid air.
If you ever once had any doubts about this being possible, or green screened, think again. It is REAL! We want to give a special shout out to Evan Rohde for allowing us to push the limits with him and the entire Make™ team in creating such a build, as this truly was one for the books!